Lessons Learned Building and Selling a Mobile App Business 🗓

— mistakes and lost opportunities

Meeting
Knobbe Martens' Irvine offices Map

IEEE OC Computer Society & OCACM
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Meeting Date: September 18, 2019
Time: 6:30 PM Networking & Food; 7:00 PM Presentation
Speaker: Ralf Brockhaus
Location: Knobbe Martens’ Irvine offices
Cost: none
RSVP: requested, through website
Event Details: IEEE vTools

Summary:
This presentation is an experience share from building and ultimately selling a mobile and social media application business. Ralf also teaches at UCI and will discuss the opportunities and challenges of committing to our unique local resource pipeline.

Ralf Brockhaus will cover many technical as well as business aspects of mobile development: The importance of a mobile-first strategy. Selecting the right technology stack for front and backend. Developing native for IOS and Android vs. mobile web or hybrid technologies that allow compiling iOS and Android applications from one code base. Optimizing your partnership with Apple and Google. Integrating cutting edge features. Taking advantage of operating system features vs developing and deploying custom applications. ‘No UI is the new UI’, moving from native applications to chatbots, voice, AR-VR, and ambient computing. The need for deeper social media applications that go far beyond Facebook and Twitter OAuth, liking and sharing.

Ralf will not only cover the technology and business success, but more importantly, he promises to openly share his mistakes and lost opportunities and also explain why the new Smilefish is moving from mobile to emerging technologies, data science, and machine learning.

Bio:
Ralf Brockhaus MS, is a serial entrepreneur, passionate software developer, and emerging technology enthusiast. He has more than 20 years of professional software development and management experience with companies like BMW, Volkswagen, FileNet, and IBM. He is deeply familiar with all aspects of developing real-world software applications – including open architectures, cloud optimization, data science and machine learning. In 2011, he founded Smilefish and focuses on building software development teams that thrive on emerging technologies and drive business value for his clients.

Mr. Brockhaus received UCI’s Distinguished Instructor Award for his contribution to the Continued Education Program and teaches Mobile and Emerging Technologies as well as Social Media Application Development and is a strong advocate for Agile and Lean Development Practices.”