Apple Watch and Other Products: Xray and Teardown 🗓 🗺

— CPMT — packaging design, layers, assembly, complexities …

Broadcom, 5300 California Avenue, Irvine Map

— CPMT — packaging design, layers, assembly, complexities …
Meeting Date: Thursday, Sept 17, 2015
Time: 5:30 PM Social/Networking; 6:00 PM Presentation; 7:00 PM dinner
Speaker: Bill Cardoso, PhD, Creative Electron
Location: Broadcom Corporation, Bldg. 2, 5300 California Ave., Irvine
Cost: none
RSVP: requested, through website
Event Details:
Summary: Teardowns are powerful tools to gain invaluable insight on how things are designed and built. Critical lessons can be learned from this process to improve our jobs as designers and manufacturers of electronic products. The Apple Watch went from novelty to market leader in just a few weeks. Added to its impressive commercial success, this device is an incredible work of electronic packaging design. In this presentation we will show the details of the Apple Watch teardown, showing its many layers and complexities. We augment the teardown with x-ray images of several parts of the Apple Watch to gain extra insights on how this tightly packaged device is assembled. We will also present other similar teardowns, including cell phones and wearables.

Bio: Bill Cardoso started his first company in Brazil at age 17 and sold it a few years later when invited by the US Department of Energy to work at Fermi National Accelerator Laboratory to do nuclear and high-energy physics research. As the Department Head for Systems Engineering and after a 10-year long career at Fermilab, Bill moved from Chicago to sunny California to start Creative Electron. True to the American Dream, Creative Electron quickly grew from Bill’s garage to the largest US manufacturer of x-ray machines for the electronics industry (no longer in his garage). At Creative Electron Bill leads the team of engineers who designs and manufactures x-ray systems that are shipped worldwide. Starting with an associate degree at age 13, Bill has a BS, MS, and PhD degrees in Electrical and Computer Engineering and an MBA from The University of Chicago. Bill is the president of the SMTA San Diego chapter and member of the technical committee for SMTA International, SMTA Counterfeit Conference, and SMTA LED Conference, Components for Military and Space Electronics Conference, SPIE Photonics, and the IEEE Nuclear Science Symposium. He is an IEEE Senior member and the author of over 120 technical publications, a contributor to 2 books, owner of a few patents, and a frequent speaker at technical conferences.