Meeting Date: Tuesday, April 4, 2017
Time: 6:30PM Food & Networking; 7:00 PM Presentation
Speaker: Don Norman, UCSD
Location: Qualcomm, San Diego
Cost: Free to IEEE Members, Qualcomm employees and Students with Student ID. All others $5 cash only at the door.
Event Details: meetings.vtools.ieee.org/m/43994
Summary: At UCSD’s Design Lab, design is considered to be a way of thinking, of making sure we are solving the correct problem (not just the symptoms), and of making the interaction between people and technology smooth, understandable, and enjoyable. Far too many existing products and services are designed around the technology, not the people.
Don Norman will discuss the procedures followed at the Design Lab and talk of the current work being performed in healthcare and automation. Don will also describe how to make this happen in a corporation.
Bio: Don Norman founded the cognitive science department at UCSD, then retired to become VP of Apple. He was brought back 3 years ago to start the design Lab. At UCSD he is in the departments of psychology, cognitive science, and electrical engineering. He is a member of the National Academy of Engineering and author of 20 books translated into 20 languages. His most popular book is Design of Everyday Things.